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Shiels shares the extraordinary and entertaining inside story of his relationship with the mysterious monsters of ancient waters and other strange phenomena, set against a colorful background of Gaelic folklore, pagan magic, surrealism, international monster-hunting, and psychic backlash.

This is a children's book about determination, eating right and exercising everyday in order to achieve your goals. Based on true-life events of Olympic Medalist Deontay Wilder, aka "The Bronze Bomber." This book contains a positive message for children of all ages.

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception.

Local understandings of global branding and...

This text follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West. Part One discusses recent work on television audiences considering local viewers' responses to globally circulating programmes. Part Two discusses the position of talk shows as a media format central not only to understanding television's development into narrowcasting, but also the theoretical...