M-Profits: Making Money from 3g Services

ISBN-13: 9780470847756 / Angielski / Twarda / 2002 / 352 str.

Tomi T. Ahonen

Opis

UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. 'm-Profits: Making Money from 3G Servives' will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators.
* Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user
* Explains how will money be made out of delivering 3G services
* Covers the key issues of 'revenue sharing' and competition
* Includes 12 service vignettes
Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.

Recenzje

"...A visionary theory of the future of telecoms economics..."   (www.Wap Insigt, 16 September 2002)

"...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a valuable guide to the coming revolution..." (Information Age. January 2003)  

"...fascinating...a must for anyone in the business..." (M2 Best Books, 30 September 2002)

Spis treści

Foreword.

Acknowledgements.

Intro to m–Profits: Show Me the Money.

Characteristics of Mobile Services: What Makes Them Different.

Mobile Phone the Most Personal Device: Cannot Live Without It.

Micro–payments: The Magical Key to Content Revenues.

The 5 M′s of 3G Services: Recipe for Killer Cocktails.

The Profits of Movement Services: Escaping the Fixed Place.

The Profits of Mobile Services: Expanding the Concept of Time.

The Profits of ′Me′ Services.

The Profits of Money Services: Expending Financial Resources.

The Profits of Machine Services: Empowering Gadgets and Devices.

Money Patterns in Cellular Networks: The ′Hockey Stick′ Curves.

Tariffing: Just Below the Pain Threshold.

Marketing 3G Services.

Competition in 3G Services: More Competitors.

Revenue Sharing and Partnering: When You Cannot Do It Alone.

Business Case of 3G for the Operator: Revenues, Cost and Profitability.

Money Migration: Know the Streams.

4G: What Next?

Postscript: Final Thoughts.

m–Dictionary.

Abbreviations.

Bibliography.

Websites.

Services Index.

Index.

Blurb

The money side of mobile services .....

If you need to know all about the business aspects of new wireless services in 3G/UMTS then this is the book for you! It illustrates the revenues, profits and revenue–sharing involved in topics such as m–Commerce, multimedia messaging, mobile advertising, m–Banking, telematics, location based services, B2B, B2C and B2E business services, CRM and ERP business systems, music, gaming, information, entertainment, etc.

m–Profits explains new mobile service phenomena such as micropayments and reachability. With comparisons to the PC and PDA world, m–Profits covers 2G, 2.5G, 3G and 4G cellular, and technologies such as W–LAN (WiFi) and Bluetooth. This volume contrasts the business impacts to network operators, MVNOs, portals, service providers, application developers, content providers and equipment vendors and includes marketing, tariffing and competitiveness.

m–Profits discusses which revenues can be generated, profitably, and how they can be shared and analyses new service propositions, new value systems, new partnerships and new competitive forces that ultimately meet in the 3G environment. This authoritative resource takes the reader on a journey into the near future where a mobile services industry, which started only in 1998, is to reach a Trillion dollars in annual revenues worldwide by 2010.
∗ Discusses the money angle to over 170 new services

∗ Reviews 50 real services from around the world validating concepts in the book

∗ Introduces the 5 M′s of how to create value in mobile services

∗ Explains the Money Migration theory on the evolution of telecoms economics

∗ Presents the Hockey Sticks theory of how revenues and costs relate in 3G

∗ Includes over 10 analogies from other industries to help explain new concepts

∗ Contains over 25 context–specific hints to out fox the competition
Written for the non–technical reader, with a solid business focus m–Profits reveals why the mobile services opportunity is viable even when the current fixed internet business is suffering. If you are a carrier/operator, application developer, MVNO, content provider, banker, regulator, consultant or educator, and looking to cash in on this Trillion Dollar industry: you must read this book!...........