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»Die Leute scheitern nicht, weil sie nicht genug über technische Analyse wissen. Sie scheitern, weil sie nicht verstehen, was die Märkte mit ihrem Verstand anstellen«, sagt Tom Hougaard, ein außergewöhnlicher und außergewöhnlich erfolgreicher Trader, der schon mehrere Handelswettbewerbe gewonnen hat. Bei einer Gelegenheit tradete er einen Einsatz von 25.000 Pfund zu 1.000.000. Während der durchschnittliche Einzelhändler ein Risiko von 10 Dollar pro Punkt im Basiswert eingeht, riskiert Tom Hougaard häufig bis zu 3500 $ pro Punkt. Diese Risikobereitschaft erfordert eine...

In "The Relationship Marketer," Soren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing...

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows...

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows...

In "The Relationship Marketer," Soren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing...

This book focuses on analyzing cost and surplus sharing problems in a systematic fashion. It offers an in-depth analysis of various types of rules for allocating a common monetary value (cost) between members of a group or network - e.g. individuals, firms or products. The results can help readers evaluate the pros and cons of the various methods involved in terms of various factors such as fairness, consistency, stability, monotonicity and manipulability. As such, the book represents an up-to-date survey of cost and surplus sharing methods for researchers, students and practitioners...