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Das Buch bietet eine konkrete Anleitung fur Unternehmen, wie sie ein Dienstleistungsgeschaft aufbauen und steuern konnen. Es ist in sieben Handlungsfelder unterteilt. Grundlage sind die Erfahrungen von sechs mehrjahrigen Forschungsprojekten zusammen mit mehr als 40 Unternehmen. Die Unternehmen gehoren so unterschiedlichen Branchen an wie dem Maschinenbau, dem Automobilbau und der maritimen Industrie.

Industrielle Dienstleistungen sind der Hoffnungstrager fur produzierende Unternehmen, da die Margen des Produktgeschafts aufgrund starken Wettbewerbs sinken. Neben hohen Margen bieten...

This book is only possible through the will of God. The inspirational messages given to us at times are very evident in this story and are meant for all. God can and will work through anyone whose heart is open and whose mind is still enough to hear that gentle voice speak to them. It is then that we realize how much our heavenly Father loves each one of us and wants us all to have a close relationship with Him.

My name is Elisabeth, and this is my journey with the Lord. I was given this opportunity to share a part of my life with you. Alma, my sister, is truly blessed and has...

The ways in which we watch television tell us much about our views of gender, the family and society. Bringing together the leading experts in the field of audience studies, this book investigates how viewers watch television, and what they think about the programmes they see. Originally published in 1989, the book is divided into two sections which discuss some of the theoretical issues at stake and then present case studies of a wide range of viewers: women office workers, Israeli watchers of Dallas, German families, the elderly, and American daytime soap fans. Contributors from Britain,...

Teen TV presents the history of television's relationship to teens as a desired, but elusive audience and the ways that television has at times embraced youth subcultures. Focusing on the thematic concerns and narrative structure of the coming of age story, the prevalent genres of teen TV - soap opera, sitcom and reality show - and milestones faced by teen characters like sex, bullying, partying, depression and coming out, Ellen Seiter and Stefania Marghitu compare episodes across some of the best and most popular teen series of the last sixty years. Case studies include interviews...