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Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading....

Recent years have seen an explosion of talk about the historical Jesus from scholarly settings as well as media outlets (including sensational TV documentaries and national magazines). How is the student of the Bible to assess these various claims about Jesus? And what difference does knowledge of his time and place make for Christian faith, theological thinking, and historical research? James Charlesworth presents the solid results of modern study into the life and times of Jesus, especially regarding the role of the Essenes, the significance of the Dead Sea Scrolls, the nature of...

Presenting diverse case studies of contemporary sustainable urban practice from Europe, Africa, India, South America, the USA and Australia, this book offers the reader a fantastic wealth of practical material from a range of internationally renowned authors.

Each practical case study has addressed issues and then offered solutions to implement sustainable cities across a range of urban scales and cultures. Urgent design challenges explored include population density, recreating infrastructure that supports carbon neutral or low carbon (emission) intensive urban activities, and...

That 'poor law was law' is a fact that has slipped from the consciousness of historians of welfare in England and Wales, and in North America. Welfare's Forgotten Past remedies this situation by tracing the history of the legal right of the settled poor to relief when destitute. Poor law was not simply local custom, but consisted of legal rights, duties and obligations that went beyond social altruism. This legal 'truth' is, however, still ignored or rejected by some historians, and thus 'lost' to social welfare policy-makers. This forgetting or minimising of a legal, enforceable...