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MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession.

Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid...

"This work transcends the two-dimensional studies of conventional ethnography. Dean provides a comprehensive vision of the Urarina, making and remaking themselves in the complex history and multiethnic society of lowland Peru."--Richard K. Reed, Trinity University

The Urarina are an indigenous group found in the Peruvian lowlands. Seemingly isolated, they actually have a long history of engaging in networks of trade with outside groups, argues Bartholomew Dean in this first ever ethnography of the group.
Dean describes the surroundings and circumstances under which the Urarina...

The Igbo people in Nigeria continue to make some movements toward Christianity, but many fail to practice the faith properly. Tribal traditions and old beliefs continue to be mixed with Christian concepts. By exploring the problem from a psychological and pastoral perspective, author Bartholomew N. Okere seeks to discover ways to advance the Christian faith.

Okere, an ordained Catholic priest, asks serious questions about the nature of religion: - Can someone believe in a supernatural being without any proof that the being is affecting his life?

li> Can the notion of...

Neither a debunking book nor one written for the "true believer" in the paranormal, "American Hauntings" objectively scrutinizes the historic evidence behind such hugely popular films as "The Exorcist," "The Amityville Horror," "An American Haunting," "The Conjuring," and "The Haunting in Connecticut" to ascertain the accuracy of these entertainment depictions of "true life" hauntings. The authors then compare these popular culture accounts against the alleged real-life encounters and impartially weigh the evidence to assess whether each incident actually took place.

Written by highly...