Essentials of Strategic Management

ISBN-13: 9780136006695 / Angielski / Miękka / 2010 / 190 str.

J. David Hunger; Thomas L. Wheelen

Opis

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.