Marketing Strategy for Skoda Auto Group's market entry to Vietnam

ISBN-13: 9783659880599 / Angielski / Miękka / 2016 / 128 str.

Thang Nguyen Viet

Opis

The overall aim of my research will provide a reader with the basic knowledge of the international marketing as well as empirical knowledge of marketing strategies for market entry of Skoda Auto Group to the Vietnamese market. The most import goal of study will develop marketing strategies for the market entry of Skoda Auto Group. Furthermore, through the study, the author will define whether the automotive industry of Vietnam will be profitable or attractive for Skoda Auto Group or not.

O autorze

My name is Thang Nguyen Viet. I have completed a master's degree in International Business at the university of economics in Prague. Presently, I am living in Ho Chi Minh City, Vietnam. My hobbies are reading marketing and business books, traveling and playing tennis. I have the strong attitude towards my job and my daily life.