ISBN-13: 9780367630089 / Angielski / Twarda / 2022 / 104 str.
ISBN-13: 9780367630089 / Angielski / Twarda / 2022 / 104 str.
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.