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Wie können wir Krisen bewältigen und die gemeinsame Zukunft gestalten?

Seit Beginn der Corona-Pandemie werden wir alle vor eine immense Belastungsprobe gestellt. Dabei zeigt sich, wie die Menschheit mit solchen Situationen erfolgreich und konstruktiv umgehen und das Beste daraus machen kann. Und wir lernen, dass die Zukunft nicht etwas ist, was uns widerfährt, sondern wir diese aktiv und konstruktiv gestalten können. Grundvoraussetzung dafür ist eine Haltung der Offenheit, der gegenseitigen Hilfsbereitschaft und der Hoffnung. 

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Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.

This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to...

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.

This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to...

With crisp and insightful contributions from 47 of the world s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of radio frequency identification (RFID)...