Analyzing Consumer Acquisition Pattern: An Empirical Evidence

ISBN-13: 9783330061736 / Angielski / Miękka / 2017 / 288 str.

Swati Vashishtha; Sandhir Sharma

Opis

The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail.

O autorze

Dr. Swati Vashishtha is a Professor at Chitkara Business School, Chitkara University, Punjab. She is an expert in the area of Consumer Behaviour and Retail,which are the subjects she teaches and researchers. Dr. Swati has been recognized in numerous ways in academics and industry for her scientific publications and for leading marketing operations.