Impact of Social Media as a Marketing Tool in India : A study for India only

ISBN-13: 9783844396010 / Angielski / Miękka / 2011 / 56 str.

Sudhanshu Ashwini; Prashant Bansal; Ritwik Jain

Opis

Social Media as a tool for communication is getting popular by the day. 60% of respondents use social media for product consultation among peers. Also people put more importance to their Social Media Status. This is more prominent among females as compared to the males. Social Media Advertising has low impact on the respondents. It still has a long way to go before being recognized as a powerful marketing tool in India.

O autorze

The author Has finished graduation in Bio-tech from renowned VIT university and is currently pursuing MBA at IMT ghaziabad. He has a work Experience of 18 months at TCS and has worked as Teacher and Manager at Insight a coaching institute of IIT-JEE.