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Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing...

Social networking plus small business is a slam dunk "Small Business Smarts: Building Buzz with Social Media" explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy.

Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help...

Revolutionary Doctors gives readers a first-hand account of Venezuela s innovative and inspiring program of community healthcare, designed to serve and largely carried out by the poor themselves. Drawing on long-term participant observations as well as in-depth research, Brouwer tells the story of Venezuela s Integral Community Medicine program, in which doctor-teachers move into the countryside and poor urban areas to recruit and train doctors from among peasants and workers. Such programs were first developed in Cuba, and Cuban medical personnel play a key role in Venezuela today as...

Offering a unique, data-led, evidence-based approach to reflective practice in English language teaching, this book brings together theory, research and practice in an accessible way to demonstrate what reflective practice looks like and how it is undertaken in a range of contexts. Readers learn how to do and to research reflective practice in their own settings. Through the use of data, dialogue and appropriate tools, the authors show how reflective practice can be used as an ongoing teaching tool that supports professional self-development.

Offering a unique, data-led, evidence-based approach to reflective practice in English language teaching, this book brings together theory, research and practice in an accessible way to demonstrate what reflective practice looks like and how it is undertaken in a range of contexts. Readers learn how to do and to research reflective practice in their own settings. Through the use of data, dialogue and appropriate tools, the authors show how reflective practice can be used as an ongoing teaching tool that supports professional self-development.

Zombie Steve is about to be served up with a whole lot of trouble


Trouble is afoot for adventure loving Steve the Zombie when his good natured girlfriend Viv the talented chef decides to open a new cafe. Despite Viv's talent and Steve's expert construction skills, the cafe isn't about to open its doors to great success - not if the rotten Deluge brothers have anything to do with it.

The Deluge family has been serving up subpar human food and trying to pass it off as zombie cuisine, so naturally, they are threatened when...

John 3:16 is perhaps the most popular verse in the entire Bible. It provides us with a concise description of God's motivation and action that leads to the hope of the eternal, abundant life promised through Christ. It is the Gospel proclaimed in one brief sentence.

In God So Loved ..., this powerful verse is broken down so that each concept of the whole can be examined, explored, and personalized. Author Steve Ink examines who God is, what God has done, and how we should live our lives in response.

This book is written for those seeking to learn about and gain a better...

In the summer of 1968, a disillusioned young man fled the United States. Aided by the antidraft underground and with the military in hot pursuit, he, his wife, and their baby son charted a perilous path to a new life in the Canadian north and redemption at home.

Finding Honor is a memoir that chronicles a tumultuous ten-year period of the author's life during the Vietnam War. It is an important story--a story not often told--of one soldier who chose not to go.