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Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing...

Social networking plus small business is a slam dunk "Small Business Smarts: Building Buzz with Social Media" explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy.

Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help...

Revolutionary Doctors gives readers a first-hand account of Venezuela s innovative and inspiring program of community healthcare, designed to serve and largely carried out by the poor themselves. Drawing on long-term participant observations as well as in-depth research, Brouwer tells the story of Venezuela s Integral Community Medicine program, in which doctor-teachers move into the countryside and poor urban areas to recruit and train doctors from among peasants and workers. Such programs were first developed in Cuba, and Cuban medical personnel play a key role in Venezuela today as...

Offering a unique, data-led, evidence-based approach to reflective practice in English language teaching, this book brings together theory, research and practice in an accessible way to demonstrate what reflective practice looks like and how it is undertaken in a range of contexts. Readers learn how to do and to research reflective practice in their own settings. Through the use of data, dialogue and appropriate tools, the authors show how reflective practice can be used as an ongoing teaching tool that supports professional self-development.

Offering a unique, data-led, evidence-based approach to reflective practice in English language teaching, this book brings together theory, research and practice in an accessible way to demonstrate what reflective practice looks like and how it is undertaken in a range of contexts. Readers learn how to do and to research reflective practice in their own settings. Through the use of data, dialogue and appropriate tools, the authors show how reflective practice can be used as an ongoing teaching tool that supports professional self-development.

When zombies attack, Alex has to choose between being a human or saving humans as we know them.

Alex is a human turned zombie that has been thrown into a world of chaos after waking up in an attack by zombies, which are under the spell of an evil wizard. The series continues with Alex, a courageous young woman and her new partner Steve, a stubborn young man set upon getting revenge on the wizard for ruining his town.

The two companions part ways, only to be reunited in an unexpected way. Alex wants to retreat to...

This is the true story of Joe Parker who grew up as a foster child. From birth to adulthood, Joe's life is challenged by circumstances beyond his control.  His perseverance and desire to survive the 'system' as a child, and later to succeed as an adult, will inspire the reader and bring them into the world of growing up as a foster child. Unusual, if not paranormal events illuminate his path through life and will evoke thoughts of spirituality in the reader.

When you're in a summer camp scavenger hunt, sometimes you need to read between the lines....

Loyal friends Lewis and Sebastian team up again, and this time it's at summer camp Although tentative Lewis isn't exactly enthused at the idea of summer camp, his supportive friend Sebastian assures him it'll be the experience of a lifetime.

So far, Sebastian's promise has rung true With outrageously fun activities, and a boat race that has the boys on the edge of their seat, Lewis...