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It's simple: films need to have commercial value for the studios to produce them, distributors to sell them, and theater chains to screen them. While talent definitely plays a part in the writing process, it can be the well-executed formulaic approaches to the popular genres that will first get you noticed in the industry.

Genre Screenwriting: How to Write Popular Screenplays That Sell does not attempt to probe in the deepest psyche of screenwriters and directors of famous or seminal films, nor does it attempt to analyze the deep theoretic machinations...

Soil Strength and Slope Stability, Second Edition presents the latest thinking and techniques in the assessment of natural and man-made slopes, and the factors that cause them to survive or crumble. Using clear, concise language and practical examples, the book explains the practical aspects of geotechnical engineering as applied to slopes and embankments. The new second edition includes a thorough discussion on the use of analysis software, providing the background to understand what the software is...

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.

• An innovative and multi-functional approach to strategic management.
• Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
• Helps students to analyse, integrate and apply the...