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wyszukanych pozycji: 173
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Brands and Branding
ISBN: 9781473919525 / Angielski / Miękka / 2016 / 296 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each... Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Ste... |
cena:
167,50 |
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THE INNER TRIATHLETE ... Forever Ablaze
ISBN: 9780557017607 / Angielski / Miękka / 2008 / 96 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A collection of multisport articles, interviews, and short stories that speak to the human side of the sport of triathlon and to the spirit of the triathlete. These pieces were all previously published by the author in different periodicals over a few years but have been brought together to serve as a dedication to the life, memory, and mission of Jon ""Blazeman"" Blais.
Jon won the hearts of millions in 2005 when he became the first patient with Lou Gehrigs disease to cross the finish line of the Ironman Triathlon World Championship. In May, 2007, Jon lost his battle with ALS, but his war... A collection of multisport articles, interviews, and short stories that speak to the human side of the sport of triathlon and to the spirit of the tri...
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cena:
91,23 |
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Country Girls
ISBN: 9780573710933 / Angielski / Miękka / 2024 / 130 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
72,83 |
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Dark Matter
ISBN: 9781068375422 / Angielski / Miękka / 2025 / 300 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
48,43 |
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In Search of Center
ISBN: 9780557696444 / Angielski / Miękka / 2011 / 102 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The author is a lifelong endurance sports enthusiast, triathlon coach, husband, father, and leukemia survivor. What lies ahead are a few of his thoughts on life, on health, on sport and on some of the amazing people who have reached and touched him along the way. The title "In Search of Center" stems from an email from a friend begging the question "How can I find my center if I don't visit my edges?" Those words have stuck with Brown and they remind him that perhaps writing also gives him an opportunity to both visit the edges, and find his own center. Foreword written by Ethan Zohn.
The author is a lifelong endurance sports enthusiast, triathlon coach, husband, father, and leukemia survivor. What lies ahead are a few of his though...
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cena:
68,37 |
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My New Race
ISBN: 9780557017621 / Angielski / Miękka / 2008 / 48 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A true story of how one triathlete copes with his Leukemia diagnosis and uses his training as a weapon against cancer. Journey with him as he goes from diagnosis, through chemotherapy treatment, and across the finish line of an ultra distance triathlon in 7 short months with his family by his side. Portion of proceeds to benefit The Leukemia & Lymphoma Society. Learn more about the author at www.remissionman.com
A true story of how one triathlete copes with his Leukemia diagnosis and uses his training as a weapon against cancer. Journey with him as he goes fro...
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cena:
77,51 |
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Relentless Mettle - My Cancer, My Rules
ISBN: 9781329604353 / Angielski / Miękka / 2015 / 150 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This collection is the intersection of the author's experiences living with a chronic form of leukemia, his triathlon and multisport lifestyle, and his overall passion for living life to the fullest. Brown walks his readers through his initial diagnosis and subsequent chemotherapy treatments through the years. Also included are chapters as told by Brown's wife and two daughters. In the words of Steve Brown, "I made a very early decision and commitment to live this story quite publicly. I wanted to be a voice and I wanted to lead by example. As a result I have been able to connect with so many...
This collection is the intersection of the author's experiences living with a chronic form of leukemia, his triathlon and multisport lifestyle, and hi...
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cena:
55,91 |
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Triple Six Fix: The Journey of an Unlikely Guru
ISBN: 9781450229906 / Angielski / Miękka / 2010 / 296 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
72,83 |
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Struggling for Effectiveness : CIDA and Canadian Foreign Aid
ISBN: 9780773540576 / Angielski / Miękka / 2012 / 384 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The Canadian International Development Agency (CIDA) allocates vast sums of money each year, providing vital assistance to countless individuals across the developing world. Yet many observers and insiders have sharply criticized CIDA for its lack of concrete results. Presenting a range of work by scholars and practitioners, this collection offers the most comprehensive examination of CIDA's efforts in over a decade. Contributors explore recent trends in Canadian foreign aid, including topics such as its place in Canadian politics, gender and security concerns, advocacy and public engagement,...
The Canadian International Development Agency (CIDA) allocates vast sums of money each year, providing vital assistance to countless individuals acros...
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cena:
142,85 |
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Georgian Edinburgh: Through the eyes of Thomas H. Shepherd
ISBN: 9798547201509 / Angielski / Miękka / 2021 / 56 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
25,18 |
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Catholicism & Orthodox Christianity
ISBN: 9781604131062 / Angielski / Twarda / 2009 / 144 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This third edition traces Catholicism and Orthodox Christianity from their roots to the present day. The central doctrines are explored as background to such current issues as the child abuse scandals of the American Roman Catholic Church and the tensions over abortion, gay marriage and the declining number of priests being ordained.
This third edition traces Catholicism and Orthodox Christianity from their roots to the present day. The central doctrines are explored as background ...
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cena:
157,69 |
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Morphdorph: Coming Home With My New Family
ISBN: 9781420868586 / Angielski / Miękka / 2006 / 36 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Morphdorph is a tale of the first three years in the life of Morpheus, a dog from the breed known as Basenji. This breed comes from Central Africa and is known for its inability to bark, its penetrating stare, high degree of intelligence and especially for its ability to be sneaky and sometimes mischievous. The tale presented is the authors perspective of what his dog, Morpheus, is thinking and experiencing during his early years of life. The story begins with the birth of Morpheus, takes the reader through his adoption by his human family and then through the first years in his adopted home....
Morphdorph is a tale of the first three years in the life of Morpheus, a dog from the breed known as Basenji. This breed comes from Central Africa and...
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cena:
86,04 |
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Brands and Branding
ISBN: 9781473919518 / Angielski / Twarda / 2016 / 296 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each... Lecturers/Instructors - Request a free digital inspection copy here
A fun and humorous introductory book, written in Ste... |
cena:
546,97 |
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Marketing - The Retro Revolution
ISBN: 9780761968511 / Angielski / Miękka / 2001 / 272 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for... The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning o... |
cena:
305,52 |
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Free Gift Inside!!: Forget the Customer. Develop Marketease
ISBN: 9781841125466 / Angielski / Miękka / 2003 / 300 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Free Gift Inside offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article -Torment Your Customers (They'll Love It- which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing Free Gift Inside offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the art... |
cena:
83,72 |
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Time, Space, and the Market: Retroscapes Rising
ISBN: 9780765610126 / Angielski / Twarda / 2003 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes and forms, from theme restaurants and flagship stores (Planet Hollywood, Niketown) to festival malls and new urbanist communities (Faneuil Hall, Disney's Celebration). This engaging work is the first book devoted exclusively to the subject. Time, Space, and the Market covers a diverse array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con. The...
Retroscapes, commercial environments that evoke past times and places, are a ubiquitous manifestation of modern marketing. They come in various shapes...
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cena:
468,08 |
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McRoots: Book Two of the Cripplesby Diaries Trilogy
ISBN: 9781478213109 / Angielski / Miękka / 2012 / 310 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Elliot and Geeza are thrown together once more in this second part of the trilogy, rushing up and down the length of Africa in a race against time to stop a monstrous entity from rising up to destroy the World As ancient as the Earth itself, it has remained dormant for millennia, but is now shaking itself free... Together with a maverick scholar, an expert in archaic forms of writing, they discover that the fate of the World somehow revolves around the three Great Pyramids of Egypt which were actually built by... Scotsmen? Culminating in a final confrontation at an open air rock concert in...
Elliot and Geeza are thrown together once more in this second part of the trilogy, rushing up and down the length of Africa in a race against time to ...
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cena:
49,43 |
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Brand Mascots: And Other Marketing Animals
ISBN: 9781138825079 / Angielski / Miękka / 2015 / 300 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots' standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses... Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on... |
cena:
275,90 |
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Brand Mascots: And Other Marketing Animals
ISBN: 9780415826761 / Angielski / Twarda / 2014 / 300 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots' standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the...
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on an...
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cena:
936,25 |
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The Traveling Jesus Roadshow
ISBN: 9780595486007 / Angielski / Miękka / 2008 / 168 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
49,77 |
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