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"Love drives and gives life to the commerce of mankind." Thus, the sixteen year old Ferdinando Galiani (1728-1787) presented his project to understand the sociable nature of man. This observation, a reflection of his own position on the relation between trade and virtue, hinted at what the mature works of Galiani, one of the most noteworthy economists and wits in eighteenth-century Italy, would eventually yield.

In Love, Self-Deceit, and Money, Koen Stapelbroek reconstructs the Early Neapolitan Enlightenment debate on the morality of market societies, a debate that hinged on the...