wyszukanych pozycji: 2
Macromarketing
ISBN: 9781848607040 / Angielski / Twarda / 2009 / 1712 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as trade versus aid, and ethical distribution of wealth.
This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as...
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cena:
3548,36 zł |
A Twenty-First Century Guide to Aldersonian Marketing Thought
ISBN: 9781441938718 / Angielski / Miękka / 2010 / 581 str. Termin realizacji zamówienia: ok. 20 dni roboczych. A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore... A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual le... |
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cena:
586,33 zł |