wyszukanych pozycji: 4
Managing Intellectual Property The Strategic Imperative
ISBN: 9788120348837 / Angielski / 2014 / 464 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
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cena:
108,93 zł |
Managing Intellectual Property: The Strategic Imperative
ISBN: 9788120330610 / Angielski / Miękka / 2006 / 344 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Divided into three parts, this compact text elaborates on how business firms can manage intellectual property to gain competitive edge in today's environment. Various types of intellectual property such as patents, copyrights, trademarks and trade secrets have been discussed in the text. Besides explaining the conceptual framework and practices of IP management, the book discusses intellectual property as a strategic tool, its commercial exploitation and strategies for the risk management of IP. Primarily intended as a text for postgraduate students of management, students of engineering...
Divided into three parts, this compact text elaborates on how business firms can manage intellectual property to gain competitive edge in today's envi...
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cena:
68,25 zł |
Business Process Outsourcing: A Supply Chain of Expertises
ISBN: 9788120352360 / Angielski Termin realizacji zamówienia: ok. 30 dni roboczych. |
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cena:
92,77 zł |
BRAND EQUITY: An Indian Perspective
ISBN: 9788120351769 / Angielski Termin realizacji zamówienia: ok. 30 dni roboczych. |
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cena:
70,71 zł |