ContentsIntroductionPart One: Health Promotion Program FoundationsChapter 1- What are Health Promotion Programs?Chapter 2- Health Promotion, Equity, and Social JusticeChapter 3- Theory in Health Promotion ProgramsPart Two: Planning Health Promotion ProgramsChapter 4- Assessing the Health Needs of a Defined PopulationChapter 5- Making Decisions to Create and Support a ProgramPart Three: Implementing Health Promotion ProgramsChapter 6- Implementation Tools, Program Staff, and BudgetsChapter 7- AdvocacyChapter 8- Communicating Health Information EffectivelyChapter 9- Where Money Meets Mission: Developing, Increasing and Sustaining Program FundingPart Four: Evaluating and Sustaining Health PromotionChapter 10- Evaluating and Improving Health Promotion ProgramsChapter 11- Using Big Data for Action and ImpactChapter 12- Sustaining Health Promotion ProgramsPart Five: Health Promotion Programs in Diverse SettingsChapter 13- School Health Education: Promoting Health and Academic SuccessChapter 14- Promoting Health in Colleges and UniversitiesChapter 15- Patient-Centered Health Promotion Programs in HealthcareChapter 16- Health Promotion Programs in Workplace SettingsChapter 17- Promoting Community Health: Local Health Departments and Community Health OrganizationsIndex
CARL I. FERTMAN, PhD., MBA, MCHES(r), is Associate Professor Emeritus of Health and Human Development at the School of Education at the University of Pittsburgh. His expertise is in health promotion and health education programs planning, implementation, and evaluation.MELISSA GRIM, PhD, MCHES(r), is Professor and Chair of the Department of Health and Human Performance at Radford University. Her expertise is in health behavior change, program planning, and evaluation.