ISBN-13: 9780615506043 / Angielski / Miękka / 2011 / 288 str.
A historical book of Arvid Jouppi's personal stories and insights into the automotive industry and its leaders through the greater part of the last century. Co-written by Slim Litwin, presented and revised by David Strubler, the book is a timely apologetic for the struggling U.S. auto industry.