Global Strategic Management

ISBN-13: 9781137584588 / Angielski / Miękka / 2017 / 492 str.

Singapore) Philippe Lasserre (INSEAD

Opis

This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalisation on business organisations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.

Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale; global strategic managers facilitate international business planning and global strategic decision-making.

Spis treści

PART I: GLOBAL CONTEXTS 1. Globalization of Markets and Competition 2. The Emerging Global Environment 3. Globalization, Societies and Cultures 4. Globalization, Sustainable Development and Social Responsibility PART II: GLOBAL STRATEGIES 5. Designing a Global Strategy 6. Assessing Countries' Attractiveness 7. Entry Strategies 8. Global Strategic Alliances 9. Global Mergers and Acquisitions PART III: MANAGING GLOBALLY 10. Global Marketing 11. Global Operations and Digital Networks 12. Global Innovation 13. Global Financial Management 14. Global Human Resource Management 15. Designing a Global Organization PART IV: CONCLUSIONS 16. Current and Future Trends in Globalization 17: Global Strategic Management in Action: Haier -The Building of a Global Champion, 1984-2016.

O autorze

 Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy. A French national, he has held visiting professorships in various universities in Singapore, at the China European Business School in Beijing and Shanghai, at the University of Texas in Dallas, at Curtin University in Perth, and at Thunderbird University in Glendale Arizona.

Blurb

​Thoroughly revised and updated, this fourth edition of Lasserre’s popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence.

Global Strategic Management blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirmsGlobal Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

This fully-updated fourth edition includes:

• New and expanded coverage of BRICs, ‘born global’ firms, Corporate Social Responsibility and the underground economy 
  
• More on e-business and the internet in global business
  
• A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text
  
• Genuinely global scope and approach: over 60 mini-cases and examples cover emerging economies in Africa, Latin America and the Far East as well as established firms worldwide
  
• Perfect balance between theory and the real world of business: numerous up-to-date examples illustrate principles and support learning throughout
  
• Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example
  

The strong pedagogical framework from the previous edition remains, including:

• Learning objectives
  
• Mini cases, with questions, and shorter examples
  
• Summary and key points
  
• Learning assignments
  
• Key words and glossary
  
• References and further reading, including links to useful websites
  

Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is an established authority in global business and strategy, with over forty years’ experience in teaching, research and consulting in strategic management and international business. He has authored many books in these areas, and held visiting professorships in Singapore, China, the US and Australia.

Please visit the companion website at www.palgravehighered.com/lasserre-gsm-4e for resources including self-assessment questions, mini-case and learning assignment answers, PowerPoint presentations, and useful weblinks, plus new video interviews with leading business people across the world.