Strategic Brand Management

ISBN-13: 9780198797807 / Angielski / Miękka / 2018 / 368 str.

Richard Rosenbaum-Elliott; Larry Percy; Simon Pervan

Opis

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Recenzje

This text provides extensive insight into broader aspects of brand management, from a social phenomenon perspective, by emphasising emotional and functional elements of branding and brand positioning. Dr Vish Maheshwari, Staffordshire University