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The last ten years have seen an explosion in the use of behavioral science in fields like economics and public policy—often referred to as “Behavioral Insights.” Public servants, researchers, and others that make use of these approaches have embraced the idea that human beings are not completely “rational,” and that this lack of rationality leads them to make systematic errors in their everyday decision-making, and consequently leaves huge potential for government policy to be more effective if it incorporates a more realistic model of human behavior.It’s a small idea, but one...

The academic field of behavioral science has developed rapidly in recent decades. The field draws on research from across the social and natural sciences, and it has consistently shown that humans are not always rational. This insight has had a profound impact on multiple fields, including economics, political science, and law. Since the early 2000s, the application of behavioral science to public policy has also grown exponentially. Policymakers and practitioners now regularly use behavioral science to rethink how they develop programs and solve social problems. The impact has been...