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Think you're ready to market your product or service--think again..don't take another step until you read this book

Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good ones, on how to do it. But no one actually helps you set up a marketing plan that works for you.

This book is different. It helps you formulate an actual marketing plan, based on what your customers think and feel. It's interactive, and it teaches you how to mine information so you really do find out what your customers are thinking.

This book gives you...

Willis (Pennsylvania State U.) and Martin's (U. of Zurich) text considers facets of life from age 40 to 65. Taking a multicultural perspective, it addresses topics including the emergence of middle age as a normative developmental period in the life course; change and stability in personality during middle age; and cognitive development and decline

In what ways do health behaviors and societal mechanisms help or discourage individuals in assuming responsibility for their health? Highly-esteemed and diverse contributors examine the health behaviors of older adults and the ways in which these behaviors are affected by societal trends. The volume begins with a discussion of the personal attributes affecting health behaviors and responsible health care choices in older adults. Additional topics explored include: Psychosocial factors in the prevention of cardiovascular disease; behavioral interventions such as the role of exercise in...

Handbook of the Psychology of Aging, Eighth Edition, tackles the biological and environmental influences on behavior as well as the reciprocal interface between changes in the brain and behavior during the course of the adult life span.

The psychology of aging is important to many features of daily life, from workplace and the family, to public policy matters. It is complex, and new questions are continually raised about how behavior changes with age.

Providing perspectives on the behavioral science of aging for diverse disciplines, the handbook explains how the...

The Handbook of the Psychology of Aging, Seventh Edition, provides a basic reference source on the behavioral processes of aging for researchers, graduate students, and professionals. It also provides perspectives on the behavioral science of aging for researchers and professionals from other disciplines.
The book is organized into four parts. Part 1 reviews key methodological and analytical issues in aging research. It examines some of the major historical influences that might provide explanatory mechanisms for a better understanding of cohort and period differences in psychological...