Product Placement : Brand Recall and Recognition

ISBN-13: 9786204725918 / Angielski / Miękka / 244 str.

Sharmishthadevi Deshmukh

Opis

This book will provide insights on "Product Placement" one of the popular strategy practiced by the marketers. Products are placed in the entertainment media but how much of it gets noticed and absorbed is more important. This book shall provide readers information on the various perspective of product placement as a medium, to gain attention and induce interest, amongst the viewers of Bollywood movies. Bollywood industry lures people and is one major source of entertainment in India. Thus the provide shall provide an insightful information on product placement as a measure of Brand Recall and Recognition in Bollywood movies.

O autorze

Deshmukh, SharmishthadeviDr. Sharmishthadevi Deshmukh is faculty in the area of marketing, an academician with more than 10 years of experience is associated with Dr. D. Y. Patil Vidyapeeth, Pune. She has done research in the filed of marketing and has attended seminars, conferences and workshops with institutions of repute.