Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive » książka
Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
ISBN-13: 9780071462167 / Angielski / Miękka / 2005 / 224 str.
The inside scoop on innovations and relationships that are revolutionizing the industry
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. "Advertising Age" editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.
PRAISE FOR "MADISON & VINE"
"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor"
"Scott Donaton
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