User Experience Design: A Practical Playbook to Fuel Business Growth

ISBN-13: 9781119829201 / Angielski / Miękka / 2022 / 320 str.

Satyam Kantamneni

Spis treści

Part 1 - Play to winChapter 1 CASE STUDY OF ALTEDUKATIONGoing digital is not the sole determinant of great outcomesChapter 2 INTRODUCTIONMerging roles of business, technology, and designChapter 3 THE USER EXPERIENCE PROBLEMUnderstanding this problem is half the battleChapter 4 EXPERIENCE VALUE CHAINCreating business value by solving the user experience problemChapter 5 BUSINESS INSANITYDoing the same thing and expecting a different resultChapter 6 TWO CASE STUDIES OF EXPERIENCE TRANSFORMATIONLearning from the leadersChapter 7 GETTING THE SYSTEM RIGHTImplementing four elements of a winning systemChapter 8 MINDSETS OF A USER-CENTRIC ORGANIZATIONWhat can we learn from a 15th century polymathChapter 9 THE EXPERIENCE DESIGN PROCESSCreating a structure that facilitates successChapter 10 GETTING THE RIGHT PEOPLE RIGHTAligning skills, roles, and personnel in a user-centric organizationChapter 11 THE TRANSFORMATION STARTS WITH YOUPreparing yourself to lead the chargePart 2 27 PLAYS TO PRACTICEChapter 12 HOW TO NAVIGATE THE PLAYBOOKCreating your own learning journey based on your intentChapter 13 HOW TO READ A PLAYUnderstanding the mindful way of getting to your intentChapter 14 USER EMPATHY PLAYHow do I develop enough understanding to truly empathize with my user?Chapter 15 INTRODUCTION - EXPERIENCE STRATEGYBuilding the right scaffolding for a user-centric organizationChapter 16 CULTURE DESIGN PLAYHow do I foster a user-first organizational environment?Chapter 17 SHARED EMPATHY PLAYHow do I grow the collective empathy of my organization?Chapter 18 EXPERIENCE ECOSYSTEM PLAYHow do I build a seamless experience for the user across the entire ecosystem?Chapter 19 EXPERIENCE ROADMAP PLAYHow do I create a roadmap centered around the experience of a user?Chapter 20 EXPERIENCE VISION PLAYHow do I create an experience vision that activates my organization?Chapter 21 HIRING PLAYHow do I hire Experience Practitioners?Chapter 22 CAREER LADDER PLAYHow do I enable Experience Practitioners to grow professionally in their careers?Chapter 23 EXPERIENCE TRANSFORMATION PROGRAM PLAYHow do I build a robust program around Experience Transformation?Chapter 24 INTRODUCTION - USER RESEARCH INSIGHTSBuilding and activating the portfolio of insightsChapter 25 PICKING A RESEARCH METHOD PLAYHow do I know which method to use to gather insights?Chapter 26 RESEARCH RECRUITMENT PLAYHow do I recruit the right participants for user research?Chapter 27 RESEARCH QUALITY PLAYHow do I ensure rigor in my user research?Chapter 28 EXPERIENCE METRICS PLAYHow do I measure the success and quality of my user's experience?Chapter 29 INSIGHTS CURATION PLAYHow do I consolidate and leverage research insights?Chapter 30 USER RESEARCH PROGRAM PLAYHow do I run an effective research program?Chapter 31 INTRODUCTION - PRODUCT THINKINGBuilding a system to identify, prioritize and coordinate the right problemsChapter 32 EXPERIENCE BENCHMARKING PLAYHow do I define baseline and "best-in-class" product experiences?Chapter 33 EXPERIENCE DESIGN BRIEF PLAYHow do I align for success at the beginning of the design phase?Chapter 34 DESIGN PROBLEMS AND OPPORTUNITIES PLAYHow do I decide what are the right problems to solve?Chapter 35 PRODUCT EXPERIENCE PLANNING PLAYHow do I ensure the delivery of a great product experience?Chapter 36 CROSS-FUNCTIONAL COLLABORATION PLAYHow do I collaborate across the organization to drive seamless and informed product experience design?Chapter 37 PRODUCT THINKING PROGRAM PLAYHow do I catalyze great product experiences?Chapter 38 INTRODUCTION - EXPERIENCE DESIGN DOINGBuilding an effective "solutioning" rhythm in your organizationChapter 39 WORKFLOW DESIGN PLAYHow do I systematically optimize and design experiences?Chapter 40 DETAILED DESIGN PLAYHow do I hone in on effective and quality designs?Chapter 41 EXPERIENCE DESIGN REVIEW PLAYHow should an experience design review be run?CHAPTER 42 DESIGN SYSTEM PLAYHow do I build and scale experience designs with high consistencyand quality?CHAPTER 43 DESIGN QUALITY ASSURANCE (QA) PLAYHow do I test the quality of the delivered vs. engineered experiencedesigns?CHAPTER 44 EXPERIENCE DESIGN DOING PROGRAM PLAYHow do I run an effective Experience Design Doing Program?Part 3 GametimeChapter 45 A BUSINESS LEADER'S GAME PLANContrasting the journey of two leaders in different business contextsChapter 46 A DESIGN LEADER'S GAME PLANTwo journeys: Mature bv.d vs. Immature bv.dChapter 47 A DESIGN PRACTITIONER'S GAME PLANA journey of a successful experience strategistChapter 48 A NEWBIE PRACTITIONER'S GAME PLANThe successful transition of an architect and a communication majorChapter 49 A DESIGN COLLABORATOR'S GAME PLANA product manager and an engineers journey to becoming awesome collaboratorsChapter 50 THE EXPERIENCE PRACTITIONER'S MANIFESTOA practitioner's commitment to designing an awesome user experienceChapter 51 THE LEADING BY EXPERIENCE MANIFESTO -A leader's commitment to driving business value through user experience designINDEX