Impact of Organised Retailing on Traditional Retailers

ISBN-13: 9783659336676 / Angielski / Miękka / 2013 / 252 str.

Satish Pawar

Opis

There has been a difference of opinion about the impact of malls on unorganized retailers. Few are of the opinion that malls have created a threat to the survival of unorganized retailers. Where as others feel that malls have created opportunities for the customers of new options of getting better service, product range, better prices and convenience. The researcher would like to explore this unexplored area to find out the facts