Customer Relationship Marketing of Breweries

ISBN-13: 9786200656902 / Angielski / Miękka / 2020 / 80 str.

Koppala Venugopal;Aschalew Adane;Samuel Asmare

Opis

Beer being a commodity of compulsory for certain places in line with the culture of festive, party moods have been tremendously increasing and the consumption is being encouraged by different communities. Having relationship marketing strategies been much associated with service sector, the result oriented trials have been made by other sectors also and a considerable success with respect to the sales increase and loyalty development. Relationship Marketing In Brewery has been studied in this book in the perspective of Ethiopian market.

O autorze

Venugopal, Koppala
Dr Koppala Venugopal, is a Professor in MBA from Aditya Institute of Technology and Management. Author has 22 years of academic and 15 years of research experience in India and abroad. Besides his research books and paper , he also accomplished 5 major research projects from UGC and UoG and one Technology transfer Project from UoG.