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Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a -how-to- lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.

A must-have guide for everyone who wants to grow their business...

From Shel Silverstein, the New York Times bestselling creator of Where the Sidewalk Ends and The Giving Tree, comes a riotous rhyming picture book about a boy and his giraffe

Featuring rhythmic verse and iconic illustrations, A Giraffe and a Half will leave every reader, young and old, laughing until the very end. Beloved for over fifty years, this classic captures Silverstein's signature humor and style.

If you had a giraffe and he stretched another half, you would have a giraffe and a half. But what happens if you glue a...

Shel Silverstein's first children's book, Lafcadio, the Lion Who Shot Back--a whimsical tale of self-discovery and marshmallows--is turning fifty with a return to the vintage full-color cover.

Is a famous, successful, and admired lion a happy lion? Or is he a lion at all? Written and drawn with wit and gusto, Shel Silverstein's modern fable speaks not only to children but to us all

First published in 1963, this book had rave reviews from the New York Times, Time magazine, and Publishers Weekly, as well as a starred review...

The Giving Tree turns fifty To celebrate the anniversary of this classic favorite by Shel Silverstein, this edition features a beautiful metallic green jacket, a commemorative gold sticker, and a CD recording of Silverstein reading The Giving Tree.

Since it was first published fifty years ago, Shel Silverstein's poignant picture book for readers of all ages has offered a touching interpretation of the gift of giving and a serene acceptance of another's capacity to love in return.

Shel Silverstein's incomparable career as a bestselling...