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wyszukanych pozycji: 584
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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
ISBN: 9780761915829 / Angielski / Miękka / 1999 / 244 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported i...
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cena:
484,34 |
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The Trauma Myth: The Truth about the Sexual Abuse of Children; And Its Aftermath
ISBN: 9780465022113 / Angielski / Miękka / 2011 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Drawing on the latest research on memory and traumatic experience, Susan Clancy, an expert in experimental psychopathology, demonstrates that children describe abuse and molestation encounters in ways that don't fit the conventional trauma model. In fact, the most common feeling reported is not fear but confusion.
Clancy calls for an honest look at sexual abuse and its aftermath, and argues that the reactions of society and the healing professions--however well meaning--actually shackle the victims of abuse in chains of guilt, secrecy, and shame. Pathbreaking and controversial,... Drawing on the latest research on memory and traumatic experience, Susan Clancy, an expert in experimental psychopathology, demonstrates that children...
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cena:
105,47 |
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Counterintuitive Marketing: Achieving Great Results Using Common Sense
ISBN: 9781439167250 / Angielski / Miękka / 2009 / 368 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions...
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing compan...
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cena:
94,30 |
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Delayed Posttraumatic Stress Disorders from Infancy
ISBN: 9781436363822 / Angielski / Miękka / 2009 / 244 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
234,23 |
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Nation Online: How Americans Are Expanding Their Use of the Internet
ISBN: 9781590333396 / Angielski / Miękka / 2002 / 121 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
161,40 |
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Stay Out: Leaders in the Anti-Immigration Movement
ISBN: 9781533641212 / Angielski / Miękka / 2016 / 576 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
144,50 |
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Simulated Test Marketing: Technology for Launching Successful New Products
ISBN: 9780739104255 / Angielski / Miękka / 2002 / 320 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test...
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line e...
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cena:
260,35 |
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The Protection with Power: What Financial Professionals May Not Want You to Know
ISBN: 9781683505693 / Angielski / Miękka / 2018 / 175 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
66,74 |
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Dare 2 Dream
ISBN: 9781542898669 / Angielski / Miękka / 2017 / 196 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
36,92 |
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The Politics of Genetically Modified Organisms in the United States and Europe
ISBN: 9783319816470 / Angielski / Miękka / 2018 / 173 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
203,13 |
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Life, Liberty, and the Pursuit of Happiness: Fourth of July Stories
ISBN: 9798888192542 / Angielski / Miękka / 2025 / 222 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
78,55 |
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The Linguistic Legacy of Spanish and Portuguese: Colonial Expansion and Language Change
ISBN: 9780521831758 / Angielski / Twarda / 2009 / 276 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The historical spread of Spanish and Portuguese throughout the world provides a rich source of data for linguists studying how languages evolve and change. This volume analyses the development of Portuguese and Spanish from Latin and their subsequent transformation into several non-standard varieties. These varieties include Portuguese- and Spanish-based creoles, Bozal Spanish and Chinese Coolie Spanish in Cuba, Chinese Immigrant Spanish, Andean Spanish, and Barranquenho, a Portuguese variety on the Portugal-Spain border. Clancy Clements demonstrates that grammar formation not only takes...
The historical spread of Spanish and Portuguese throughout the world provides a rich source of data for linguists studying how languages evolve and ch...
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cena:
334,40 |
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The Best Way to Not Die Alone: The Surprising Science That Will Make You Fall in Love
ISBN: 9798417777752 / Angielski / Miękka / 2022 / 46 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
41,31 |
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The Invisible Powers: The Language of Business
ISBN: 9780739100738 / Angielski / Twarda / 1999 / 348 str. Termin realizacji zamówienia: ok. 30 dni roboczych. In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society. Drawing from the writings and speeches of some of the most influential business leaders of the past two hundred years--Frederick Taylor, Henry Ford, Jay Gould, and Lee Iacocca, among...
In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at ...
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cena:
520,80 |
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Concealed Anguish
ISBN: 9781541011007 / Angielski / Miękka / 2017 / 212 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. After a chaotic divorce from her childhood sweetheart, where she was cheated on by a man she once loved - Left shattered by his lies and abandoned to raise a teenage daughter alone, life was certainly a challenge for heartbroken Tina. But what if, just when she thought the love of her daughter would carry her through the tough emotional turmoil, that daughter then turned against her? This is Tina Stevens story, as she finally comes to terms with her very messy divorce, thinking nothing would ever hurt her again, only to face her sixteen year old daughter. Sixteen year old Natasha, ready for...
After a chaotic divorce from her childhood sweetheart, where she was cheated on by a man she once loved - Left shattered by his lies and abandoned to ...
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cena:
36,13 |
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Call Waiting
ISBN: 9781497598225 / Angielski / Miękka / 2014 / 254 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Years ago, Thomas Edison invented the psycho phone a crude device he believed was capable of reaching dead people; but now, Heather Ross has his old phone number and the dead are calling her non-stop. Heather wants to get rid of the phone but learns they can still reach her through email, television, and billboards. Heather is not adverse to talking to lost souls, but will they save her life, or destroy it?
Years ago, Thomas Edison invented the psycho phone a crude device he believed was capable of reaching dead people; but now, Heather Ross has his old p...
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cena:
45,43 |
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The Monuments of Piedras Negras, an Ancient Maya City
ISBN: 9780826344519 / Angielski / Twarda / 2009 / 240 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Although the monuments of Piedras Negras are acknowledged as social, political, and cultural productions, Clancy also treats them as works of art that at their best operate on transcendent levels dissolving and overruling the contingencies of history and cultural differences.
Although the monuments of Piedras Negras are acknowledged as social, political, and cultural productions, Clancy also treats them as works of art that...
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cena:
208,32 |
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Complex Healthcare Systems and Information Technology
ISBN: 9783836424899 / Angielski / Miękka / 2008 / 144 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
281,00 |
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Exploring the Roots of Your Marriage: Understanding the Influence of the Family of Origin
ISBN: 9781948172905 / Angielski / Miękka / 2018 / 98 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
41,84 |
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Peace Without Consensus: Power Sharing Politics in Northern Ireland
ISBN: 9780754678311 / Angielski / Twarda / 2010 / 232 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. 'Peace Without Consensus' demonstrates that the rise of Sinn Fein and the Democratic Unionist Party (DUP) was not 'inevitable'. Rather, it argues that critics who blame Northern Ireland's power-sharing institutions for the electoral triumph of the political 'extremes' in 2003 have not fully considered how the US, British and Irish governments contributed to this outcome. Through interviews with key US, British and Irish officials this groundbreaking analysis, which represents the first examination of the Bush administration's vital role in the peace process, demonstrates that Washington and...
'Peace Without Consensus' demonstrates that the rise of Sinn Fein and the Democratic Unionist Party (DUP) was not 'inevitable'. Rather, it argues that...
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cena:
766,88 |
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