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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces...

Outsourcing is an increasingly popular strategy deployed by a variety of institutions, including banks, multinational companies and small and medium-sized enterprises (SMEs).

The book assesses the problems and solutions for those attempting to outsource through an analysis of human resource management, insourcing, lifecycles of the project, insurance requirements, operational management and recruitment within the context of the financial services industry, automotive and IT industries of Japan, North and South Korea, South Africa, Mexico, Eastern Europe, China and India.

Innovation studies and partnering/collaborative alliances are rapidly growing areas of interest. Originally combining the two areas, this book examines the role of business partnering as a pathway to innovation for small and medium enterprises SMEs.

This text outlines global and regional trends, focusing in particular on the role of Poland and Eastern Europe as an emerging region for new innovative ideas, how innovation is promoted in the United States, and how it is facilitated in Japan. It assesses the reasons why American SMEs are significantly ahead of their European counterparts in...

Outsourcing is an increasingly popular strategy deployed by a variety of institutions, including banks, multinational companies and small and medium-sized enterprises (SMEs).

The book assesses the problems and solutions for those attempting to outsource through an analysis of human resource management, insourcing, lifecycles of the project, insurance requirements, operational management and recruitment within the context of the financial services industry, automotive and IT industries of Japan, North and South Korea, South Africa, Mexico, Eastern Europe, China and India.

Including...

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.

Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms--Facebook, Amazon, and Google--that now determine the future of the music,...