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The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.

Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the...

This monograph explores the role of culture in modern societies and the side effects that result when that role is distorted. The basic premise of this book is that many of the dominant cultural characteristics of modern life, like the ideologies and values associated with materialism and consumer capitalism, are cultural phenomena with influences that are in many ways problematic and in some ways downright detrimental to our sustained societal well-being.

I argue in this book that the globalized capitalist economic system has become increasingly efficient in terms of scale and...

Conventional wisdom of the "software stack" approach to building applications may no longer be relevant. Enterprises are pursuing new ways of organizing systems and processes to become service oriented and event-driven. Leveraging existing infrastructural investments is a critical aspect to the success of companies both large and small. Enterprises have to adapt their systems to support frequent technological changes, mergers and acquisitions. Furthermore, in a growing global market, these systems are being called upon to be used by external business partners. Technology is often...

Guinea is rich in resources, but its people are some of the poorest in the world. Its political situation is polarized by fiercely competitive ethnic groups. Weapons flow freely through its...

The Disassembly Line: Balancing and Modeling provides in-depth information on this complex process essential to remanufacturing, recycling, and environmentally conscious manufacturing. This pioneering work offers efficient techniques required to solve problems involving the number of workstations required and the disassembly sequencing of end-of-life products on the disassembly line.

In this book, the disassembly line balancing problem (DLBP) is described, defined mathematically, and illustrated by case studies. Combinatorial...

This monograph explores the role of culture in modern societies and the side effects that result when that role is distorted. The basic premise of this book is that many of the dominant cultural characteristics of modern life, like the ideologies and values associated with materialism and consumer capitalism, are cultural phenomena with influences that are in many ways problematic and in some ways downright detrimental to our sustained societal well-being.

I argue in this book that the globalized capitalist economic system has become increasingly efficient in terms of scale and...