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Most of the significant change that's happening in the world, usually 'under the radar, ' is not the result of structured innovation in blue-chip companies. It's a function of massively enthusiastic people, in love with what they're doing, working with the marbles of 'social technology' and 'social flows' to shift impossibly large rocks. Jean Russell and Herman Wagner are immersed in that world of nudge and reframing, social protocols, and culture hacking. They share their experience and case studies from dozens of colleagues in this invaluable book. The Introduction explains the theory of...

Herman Bang (1857-1912) was a sharp-witted observer of the society and manners of his age; with an eye for telling details, he could at one moment mercilessly puncture hypocrisy and arrogance, at the next invoke indignant sympathy for the outcasts and failures of a ruthlessly competitive world. In his novels and especially in his short stories he often takes as his protagonist an unremarkable character who might be dismissed by a casual observer as uninteresting: a failed ballet dancer who scrapes a living as a peripatetic dance teacher in outlying villages ('Irene Holm'), or a...