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This book explores information needs in society. In particular, it addresses the information needs of councillors and staff of Eldoret Municipality, Uasin Gishu District, Kenya. The author argues that to communicate and translate knowledge and information to users, one needs an information system that allows simultaneous utilisation of knowledge and information. For this system to be effective, knowledge of users information needs is a major prerequisite to the process. She observes that the existing systems and resources have proved to be ineffective in satisfying users information needs...

Marketing is of interest to everyone whether they are marketing goods, services, properties, places, events, information, ideas or organizations. Information can be produced and marketed as a product which is essentially created by schools and universities in form of research findings, services offered and distributed to library users. This book is based on the understanding that the documentation centre is a custodian of social memory and its products or services must be marketed. The integration of marketing into library services is helpful because it reinforces and reiterates the basic...