Wyniki wyszukiwania:

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to...

Current theoretical approaches to language devote great attention to macro- and micro-variation and show an ever-increasing interest in minority languages. In this respect, few empirical domains are as rich and lively as the Italo-Romance languages, which together with Albanian were the main research domain of Leonardo M. Savoia. The volume covers areas as different as phonology, morphology, syntax and the lexicon. A broad range of Romance languages is considered, as well as Albanian, Greek and Hungarian, shedding new light on many classical topics. The first section focuses on morphosyntax,...