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The third in a series of internationally acclaimed readers in media and communication, 'Approaches to Audiences offers a comprehensive survey of contemporary academic research along with a brief account of its history and development . The main themes include social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, families and households. Each of the three sections presents a group of key studies on the relevant topic, followed by a specially commissioned critical analysis written by a distinguished scholar. Audience research...