ISBN-13: 9781800430204 / Angielski / Miękka / 2020 / 416 str.
ISBN-13: 9781800430204 / Angielski / Miękka / 2020 / 416 str.
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.