The Unmanageable Marketing Manager

ISBN-13: 9798823329316 / Angielski / Miękka / 2025 / 142 str.

Roberto Bello

Opis

This textbook provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy theories, the text presents the evolution from a manager-dominated dynamic to a customer-empowered dynamic, finally settling into a landscape where both parties cooperate as equals.