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Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the popcorn king,  from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his partner Charlie Bowman launched Orville Redenbacher's Gourmet Popping Corn in 1970....

A separate Student Study Guide/Solutions Manual, prepared by Danae Quirk Dorr, is available. It contains the answers and complete solutions for the odd-numbered problems. It also offers students a variety of exercises and keys for testing their comprehension of basic, as well as difficult, concepts.