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OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Harper & Brothers brought out the story in book form in September of the year of its publication in the Post. The book met with a ready sale. In reviewing it, the New York Times said, "The young man who is going to seek his fortune in the advertising business should have Obvious Adams for a handbook. Indeed, any young man who is...

OBVIOUS ADAMS was first published as a short story in the
Saturday Evening Post in April, 1916. Though it was the story of an
advertising man, it was quickly recognized as presenting a germ idea
basic to outstanding success in the business world and the
professions.
Harper & Brothers brought out the story in book form in
September of the year of its publication in the Post.
The book met with a ready sale. In reviewing it, the New York
Times said, "The young man who is going to seek his fortune in the
advertising business should have Obvious Adams for a handbook.
Indeed, any young...

The Secret Weapon of the World's Top Copywriters Obvious Adams is a short and simple story that was written almost a century ago. Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical...