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wyszukanych pozycji: 6
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Service-Dominant Logic: Premises, Perspectives, Possibilities
ISBN: 9780521195676 / Angielski / Twarda / 2014 / 252 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic," describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The...
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service...
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cena:
472,24 zł |
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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
ISBN: 9780765614902 / Angielski / Twarda / 2006 / 468 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the...
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for th...
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cena:
1087,18 zł |
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Service-Dominant Logic: Premises, Perspectives, Possibilities
ISBN: 9780521124324 / Angielski / Miękka / 2014 / 248 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic," describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The...
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service...
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cena:
214,60 zł |
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Społeczeństwo handlowe
ISBN: 9788396049858 / Polski / broszurowa / 2021 / 494 str. Termin realizacji zamówienia: ok. 6-8 dni roboczych. Ludzie to istoty społeczne. Ich unikalnym mechanizmem przetrwania jest zdolność do współpracy. Najbardziej fundamentalną relacją na rynku jest współpraca, a nie konkurencja. Podstawowa relacja rynkowa to relacja handlowa wymienianie się dobrami lub usługami na wzajemnie uzgodnionych warunkach.Współpraca i handel są niemal tym samym. Jedno z tych pojęć pochodzi z obszaru etyki, a drugie z ekonomii, ale niezależnie od tego, jakiej nazwy użyjemy, działalność ta współpraca z innymi ludźmi to w dłuższej perspektywie czasowej nasza najlepsza nadzieja na lepsze życie....
Ludzie to istoty społeczne. Ich unikalnym mechanizmem przetrwania jest zdolność do współpracy. Najbardziej fundamentalną relacją na rynku jest ...
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cena:
59,90 zł |
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The Service-Dominant Logic of Marketing : Dialog, Debate, and Directions
ISBN: 9780765614919 / Angielski / Miękka / 2006 / 449 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the...
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for th...
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cena:
279,51 zł |
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Toward a Better Understanding of the Role of Value in Markets and Marketing
ISBN: 9781780529127 / Angielski / Twarda / 2012 / 275 str. Termin realizacji zamówienia: ok. 22 dni roboczych. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different...
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-cre...
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cena:
539,45 zł |
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