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Significant as a political, economic, and social organization, the southern Farmers' Alliance was the largest and most influential farmers' organization in the history of the United States until the rise of the American Farm Bureau Federation. McMath suggests that the ideas advanced by the People's party in the 1890s had been incubated within the alliance and that the shared experience of 1.5 million rural Americans helped give those ideas power in the Populist crusade.

Originally published 1976.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in...

From the first crises in America's farming regions in the 1870s through the fracture and demise of grass-roots protest organizations at the end of the century. American Populism chronicles the Populists' battles with the dominant institutions of an industrializing nation. In this readable and balanced account, Robert McMath examines Populism's relation to the social and economic networks of rural communities and to churches, schools, fraternal organizations, and trade unions, showing how it became a natural response to dramatically changing times.

Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.
In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learnedfrom his long...