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As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.

Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.

Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source...

The repercussions of September 11, 2001, and the US occupation of Iraq, 2003, provide the backdrop in a number of American and Arab fiction. This book compares two novels each from the American and Arab literary traditions to examine their use of history as an intertext. John Updike s Terrorist (2006), Lorraine Adams Harbor (2004), Hussein al-Saqqaf s Qissat Irhabi (2007) and Mohammad Ismail s Sahra al-Mawt wa al-Salam (2005) employ events of 9/11 and the US occupation of Iraq to show differing ideologies at play. In the analysis of these novels, the comparative paradigm and the...