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Too many nonprofit, human services, and social work organizations have reports that are boring. The goal of this report is to help you write an original, expressive, and downright riveting story about your organization. A riveting report will be read, remembered and responded to, with greater involvement and donations. But why? The truth is that stories sell Advertisers spend billions of dollars on their "brand" - essentially, a story about how their product makes you feel. Lexus inspires luxury and elegance. Apple recalls youth and tech savvy living. Dove Chocolates make us feel like we...

In today's increasingly technological world, information about virtually any topic is quite literally at our fingertips. Amid this barrage of information, your organization (nonprofit or forprofit) faces the essential task of attracting special attention from donors, volunteers, media outlets and other potential investors. This short report will help you stand out from the crowd by drastically increasing the web visibility of your organization, and in essence, making you famous The authors appeal to even technology-challenged nonprofit leaders or small business owners in simple terms. You...

The second edition of Essentials of Social Work Management and Leadership helps students not only build critical knowledge but also cultivate the unique skills that will help them develop into competent and successful managers and leaders. Experiential exercises, informative case studies, and carefully crafted assignments based on the 2022 Council on Social Work Education's (CSWE) Educational Policy Accreditation Standards (EPAS) show students how to apply key concepts to gain career success. Each chapter of the text combines knowledge with competency-building exercises that fit into a newly...