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Introduces and examines the cultural studies approach to understanding media. This work provides a critical review of previous traditions of media research and theory. It argues that issues of personal identity and consciousness, of conflict and bias, of politics and policy, are more effectively articulated and understood through cultural studies.

'A beautifully written, intellectually challenging, and highly readable exploration of the mysteries of contemporary mass media and popular culture. Real does a masterful job of empowering his readers. Students will find this book fascinating, and in some cases terrifying' - Arthur Asa Berger, San Francisco State University