The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property

ISBN-13: 9781591842378 / Angielski / Twarda / 2009 / 340 str.

Mark Blaxill; Ralph Eckardt

Opis

Blaxill and Eckardt have consulted for companies that are highly efficient, full of hard workers, and smart managers--yet barely able to eke out a profit. The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them.