Women in Management Positions in Retail-Employees Viewpoint

ISBN-13: 9783847301523 / Angielski / Miękka / 64 str.

Rajeshwari Panigrahi

Opis

The Indian retail sector is one of the fifth largest in the World with the expected growth of an 25% to 30% annually. The retail industry in India is expected to grow from Rs 35000 Crores in the year 2004-2005 to 109,000 crore by the year ending 2010 and is expected to grow further in the forthcoming years with the favourable policies of the government.The growth momentum makes it one of the fastest growing sectors in India.This sector because of its growth momentum is one of the major employers in the country and women are also found working at different levels.Women are known to have the responsibility of the family and the timings in retail are not conducive for managing the dual responsibility at home as well as work place.This study, through a primary data collection and statistical analysis intends to identify the work life balance issues of women working as managers in retail sector.

O autorze

Rajeshwari Panigrahi is a Doctorate in Commerce and is currently working as an Associate Professor in Department of Marketing GITAM University. Dr.Rajeshwari has more than 15 years of research and 8 years of teaching experience in the area of Marketing and consumer Behaviour.