wyszukanych pozycji: 46
The Brummie Boys of Aston
ISBN: 9781035812479 / Angielski Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) |
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cena:
51,70 zł |
Intentional Behaviorism: Philosophical Foundations of Economic Psychology
ISBN: 9780128145845 / Angielski / Miękka / 2020 / 225 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. |
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cena:
514,14 zł |
Consumers in Context: The Bpm Research Program
ISBN: 9781138962897 / Angielski / Twarda / 2015 / 552 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and... This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model ... |
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cena:
1311,71 zł |
25 Years of Lifting
ISBN: 9780995812406 / Angielski / Miękka / 2016 / 368 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) 'YOU MUST BE ON STEROIDS' - I started hearing that back in University, around 25 years ago. It took awhile to realize that it was a compliment and it's one I still get today. I don't know the first thing about steroids, but I've always known that with most of what we do, our progress depends on how well we master the fundamentals. In every sport, that means hundreds of hours of practice, but in the gym, everyone is looking for that shortcut, that one way of training that will get them jacked in three months. Who can blame them? It's how most books & articles are written and it's how programs...
'YOU MUST BE ON STEROIDS' - I started hearing that back in University, around 25 years ago. It took awhile to realize that it was a compliment and it'...
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cena:
68,75 zł |
Visual Basic 2015 in 24 Hours, Sams Teach Yourself
ISBN: 9780672337451 / Angielski / Miękka / 2015 / 608 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) In just 24 sessions of one hour or less, you'll learn how to build complete, reliable, and modern Windows applications with Microsoft(R) Visual Basic(R) 2015. Using a straightforward, step-by-step approach, each lesson builds on what you've already learned, giving you a strong foundation for success with every aspect of VB 2015 development. Notes present interesting pieces of information. Tips offer advice or teach an easier way to do something. Cautions advise you about potential problems and help you steer clear of disaster. Learn How To
In just 24 sessions of one hour or less, you'll learn how to build complete, reliable, and modern Windows applications with Microsoft(R) Visual B...
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cena:
152,84 zł |
Marketing Psychology: The Paradigm in the Wings
ISBN: 9780333662779 / Angielski / Twarda / 1997 / 203 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current...
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing manage...
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cena:
390,87 zł |
SQE - Trusts 4e
ISBN: 9781805021292 / Miękka / 2024 / 238 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) |
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cena:
276,81 zł |
Marketing Psychology: The Paradigm in the Wings
ISBN: 9781349398140 / Angielski / Miękka / 1997 / 203 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current...
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing manage...
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cena:
390,87 zł |
Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
ISBN: 9781138832367 / Angielski / Twarda / 2014 / 206 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviou... |
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cena:
577,15 zł |
Marketing in the Service Industries: Marketing Service Inds
ISBN: 9780714632704 / Angielski / Twarda / 1985 / 216 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
629,62 zł |
Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
ISBN: 9781138832398 / Angielski / Miękka / 2016 / 206 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice. This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour... |
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cena:
251,80 zł |
The Routledge Companion to Consumer Behavior Analysis
ISBN: 9781032242460 / Angielski / Miękka / 2021 / 470 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
288,53 zł |
Consumers in Context: The Bpm Research Program
ISBN: 9781138962958 / Angielski / Miękka / 2017 / 552 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and... This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model ... |
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cena:
262,29 zł |
Strategic Marketing Management (Rle Marketing)
ISBN: 9781138792418 / Angielski / Twarda / 2014 / 286 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each 'weapon' in the marketing... This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation a... |
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cena:
708,33 zł |
Interpreting Consumer Choice : The Behavioural Perspective Model
ISBN: 9780415717533 / Angielski / Miękka / 2013 / 186 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, green consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the... Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than ... |
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cena:
262,29 zł |
Addiction as Consumer Choice: Exploring the Cognitive Dimension
ISBN: 9780367339029 / Angielski / Miękka / 2021 / 222 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
220,31 zł |
Before Their Time: The Death of a Child
ISBN: 9780595268559 / Angielski / Miękka / 2003 / 284 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
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cena:
74,04 zł |
Ethnic Relations in Post-Soviet Russia: Russians and Non-Russians in the North Caucasus
ISBN: 9780415833691 / Angielski / Twarda / 2014 / 202 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. While the collapse of communism in Russia was relatively peaceful, ethnic relations have been deteriorating since then. This deterioration poses a threat to the functioning of the Russian state and is a major obstacle to its future development. Analysing ethnic relations in the North Caucasus, this book demonstrates how a myriad of processes that characterised post-Soviet transition, including demographic change, economic upheaval, geopolitical instability, and political re-structuring, have affected daily life for citizens. It raises important questions about ethnicity, identity,...
While the collapse of communism in Russia was relatively peaceful, ethnic relations have been deteriorating since then. This deterioration poses a thr...
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cena:
787,03 zł |
The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation
ISBN: 9783030861056 / Angielski / Twarda / 2021 / 402 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
547,24 zł |
Interpreting Consumer Choice: The Behavioural Perspective Model
ISBN: 9780415477604 / Angielski / Twarda / 2009 / 186 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the... Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than ... |
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cena:
787,03 zł |