A Study on Online Buying Behaviour in Fashion and Apparel Industry

ISBN-13: 9786200504500 / Angielski / Miękka / 2020 / 188 str.

Pulkit Trivedi

Opis

Lots of study have been done on the Apparel but very rare literature is found on the Online Consumer Buying Behaviour, so I have undergone this study. This book is all about Consumer Buying Behaviour towards fashion and apparel industry perspective. It is concluded that though many factor act as an influencing buying behaviour towards online shopping. Further research can be done on "A Comparative Study on Branded and Non Branded Consumer Buying Behaviour towards fashion and apparel industry can be carried out across India and region wise differences, if any can also be identified.

O autorze

Trivedi, Pulkit
Dear Readers, I, Dr. Pulkit Trivedi, did my Masters in Marketing, I did my Ph.D. in Marketing from B.K.School of Managment, Gujarat University, Gujarat, India. I had written many research papers and article, published in various renowned journals. I want to gain exposure in the field of Marketing and continue my career in an Digital Marketing field